'Good design is essential'

摘要

What do you mean by the 'discerning older generation'? Simply put, we view 'older' people as sophisticated customers, and not surprisingly, they have a wide and varied mix in taste and aspiration - yet few choices. The onus is on us as developers to come forward with a rich mix of product offers, designed, delivered, serviced and marketed in a thoughtful way in order to stimulate and seduce a consumer profile not reached by others in the market.