Burgeoning budget hotel chain Premier Inn announced last month that it planned to build 170 new hotels in the UK by 2018. The news came as no surprise to hospitality experts, who have been warning that central London is 'under-keyed'- an emerging phrase denoting a lack of available hotel bedrooms. Or, as Jestico + Whiles director James Dilley says: 'As far as London is concerned, the demand for hotel rooms is insatiable.'
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