Fast Fashion Queen Zara earns a Quick Profit in India

摘要

With a rotten economy and an unemployment rate of 26 %, Spain's brand image may be in tatters, but not that of one particular Spanish brand - Zara. In India, where some of the best-known international labels have met their Waterloo, Zara has proven to be adept at selling fine feathers to the fashion-conscious. The world's most popular 'fast fashion' brand, Zara's Indian unit Inditex Trent - a joint venture between the brand's owner Inditex with Tata Group's retail arm Trent - has made profits in two out of the three years it has been around. In contrast, Levi Strauss continues to be in the red despite being in India for over a decade.