Li Ning takes a new approach to push growth

摘要

A leading sports brand manufac turer and marketer in China, the Shanghai-based Li Ning Com pany, has attained more than 15% in crease in 2010 operating profit with13% growth in revenue. Total revenue for the year amounted to 9.5 billion yuan (approx US$1.45 billion) compared with 8.4 billion yuan in the previous year. Op erating profit likewise climbed from 1.34 billion yuan in 2009 to 1.6 billion yuan (US$245.03 million) last year and lifted full-year dividend per share up by 16.6%.