Trust has to be earned and earned again

摘要

Until last year, Britain's broadcasters might have been tempted to think that trust was somebody else's problem. Survey after survey showed that the public's trust in broadcasters and in radio and TV news was much higher than it was for politicians, for print media, indeed for virtually all other British institutions. Well, what a difference 12 months make. Since last spring, the BBC, ITV, GMTV, Channel 4 and Five have all had salutary lessons to learn on the subject of trust.