COMPUTERIZED INFORMATION PROCESSING IN THE PRIVATE HOUSEHOLD: FIRST OUTLOOK ON BUSINESS IMPACTS

摘要

There is a particular tendency to identify the private household as a significant target group for technology and content providers. The high relevance of an interdisciplinary treatment of this subject for business, science and politics is obvious. The residential applications for the household can be subdivided into several main types, all of which are based on a common technological infrastructure. In the near future a huge market potential will arise from the converging markets of information processing, telecommunication and consumer electronics. This will have an impact in the home and will lead to an innovative supply of products and services restructuring and will change the matters of private life. The article emphazises the strategic importance of the "Computerized Information Processing in the Private Household" (CIPHo) for business administration and information technology.