Analyzing competitive and collaborative differences among mobile ecosystems using abstracted strategy networks

摘要

During the last 5 years, we have witnessed extraordinary development in the mobile market. Apple's launch of the iOS platform and associated App Store marketplace turned the market around, and Apple became the leading company in the business. This development caused existing players, such as Nokia, to renew their business and attracted new players, such as Google and Microsoft, to enter the market and introduce their own mobile platforms. To understand this development, we suggest that a generic abstracted model of the ecosystem around mobile platforms should be developed describing how the actors, including users, individual app developers, companies, and digital services, are connected and interact. In this work, we propose that competition and collaboration in this kind of abstracted ecosystem can be modeled and analyzed using network analysis. In our research, we derived weighted competition and collaboration networks for each mobile platform from an expert survey, and by calculating companies' degree centrality in their networks at different times we were able to illustrate how companies' strategies to build and maintain an ecosystem differ and develop over time. We believe that this kind of analysis is useful both for companies that build ecosystems and also for companies that plan to do business in them. The former can use it to compare their strategy with existing competitors and also evaluate emerging new ecosystems and the latter to compare and choose between possible ecosystems with which to do business.