How do we learn to get success together through crowdfunding platform? From the perspectives of system learning and multi- motivations

摘要

In recent years, crowdfunding has been widely applied as a new approach for solving the finance shortage problem of start-ups. The crowdfunding platform (CFP) has disseminating extensive knowledge of diverse fields and offers a channel for users who share the same interests to communicate with. However, relevant studies of CFP participant behavior overlook the knowledge value projected by CFP in the sense that CFP demo real cases for promoting the project success. Therefore, this study takes the ground of IS continuance theory and extends it by introducing the multi-motive theory (MISC) in investigating user CFP continuous behavior. In particular, this study examines the role of system learning (SL) on the association with CFP continuous-usage intentions. As Lowry a al. (2015) propose the SL concept as an intrinsic motivation and relevant to SL for adopting information system; there is no strong evidence confirmed their proposition yet. Results confirm that both intrinsic motivation perceived through the sense of perceived enjoyment and extrinsic motivation (CFP satisfaction) are associated with users' continuance intention. However, the intrinsic motivations of the system learning (knowledge sharing and stay informed) are partially associated with the perceived enjoyment and perceived usefulness. Discussions and implications for theory are given in the end.