BEST FINANCIAL BUSINESS WINNER THE GREEN INSURANCE COMPANY

摘要

Some companies start with huge environmental ambitions but then fail commercially. Others have more modest environmental ambitions but get their business model right, grow swiftly and go on to make a tangible difference. The Green Insurance Company is in the second category. The eco-car insurer, launched last year, is not offering a revolutionary product but has obviously struck a chord with the public. The company now expects to attract more than twice as many customers in 2008 as it initially predicted. Each one will be engaging with a company proud to have a green streak running right through it.