LAWMAKER GOES AFTER AT&T ON BEHAVIORAL-AD DEALINGS

摘要

AT&T is under fire from Rep. Anna Eshoo, D-Calif., for saying at a hearing last week that the company doesn抰 engage in behavioral advertising, despite its business relationship with a firm that offers the service. Eshoo sent the carrier a letter asking if it has used AudienceScience, which provides behavioral-ad services, to place ads on the Web. 揥e look forward to answering the Congresswoman抯 questions, and to point out that we have consistently said that in our role as a publisher and advertiser, we in fact do use ad networks just like many other companies do,?an AT&T spokesman said. 揥e抳e always made that clear to Congress, policymakers and other stakeholders.?AT&T takes the position that 揳ll entities involved in Internet advertising including ad networks, search engines and ISPs will need to adhere to a consistent set of principles?to protect consumers?personal information online.