LG Prada and Shine

摘要

The black label series is LG's attempt to create high-end, lifestyle mobiles. The success of the first of the black labels, the chocolate phone, formed the backdrop for the launch of two new lines, the Prada and the Shine. The Prada is unique not just in the technology, but also in the naming. Traditionally, IT companies, when they seek a fashion co-branding, opt to add a designer label after their own brand, like the Acer Ferrari or the Asus Lamborghini. The phone is named in reverse, as the Prada by LG. LG claims that Prada was involved throughout the development of the phone, from setting out the specs to designing the GUI and the other elements.