Technology: Many chip makers are developing specialized chips for specific applications, especially in mobile computing-an audio processor could be combined with a CPU for a digital music player, for example. Arteris creates network-on-chip (NoC) designs, which enable these different subsystems to communicate with each other quickly and efficiently. Market: The company markets its fast, integrated chip design to the multimedia, telecom, and mobile industries. The technology sold by Arteris is used by companies like Texas Instruments, NEC, and Pixelworks, a semiconductor company that makes chips for high-end dis-rnplay systems such as projectors and large-screen flat panels. Strategy: Arteris targets customers building specialized "system on a chip" integrated circuits for applications where a general-purpose processor would be too slow or expensive.
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