The Myths of Innovation

摘要

Do you hold onto any of the popu-lar myths about technological innovation? Scott Berkun congenially identifies common misunderstandings attached to innovation, explains why they came to be, and offers to "explore and teach from the truth" (xii). He resists offering a concise definition of innovation but rather approaches the issues of innovation in an exploratory, yet engaging manner. For example, Berkun does not distinguish between "innovation" and "in- vention." In his retelling of innovation stories, inventors are really innovators who borrow from others' ideas and rely on teams of supporters. Berkun also resists clearly defining his audience.