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Organizational Change: Creating Change through Strategic Communication

机译:组织变革:通过战略沟通创造变革

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Organizational Change: Creating Change through Strategic Communication is a great read for anyone who has an interest in implementing organizational change. Lewis uses real world examples by exploring three case studies throughout the book. The examples made the concepts of her perspective interesting and accessible to someone with little-to-no domain knowledge. Lewis explains that changes are enacted for a variety of reasons, from the desire to be innovative to mandates by regulatory forces, however they share the goal to be successful.
机译:组织变革:通过战略沟通创造变革对于任何对实施组织变革感兴趣的人来说都是一本好书。刘易斯通过研究整本书中的三个案例研究来使用真实的例子。这些示例使她的观点概念变得有趣,并且对几乎没有领域知识的人也很容易理解。刘易斯(Lewis)解释说,做出变更的原因多种多样,从对创新的渴望到监管机构的授权,都具有成功的目标。

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