Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

摘要

Imagine you are asked to contribute ideas to out-innovate your company's competition. What approach would you consider taking? Wanting to always help my company stay ahead of its competition, I eagerly thumbed through the table of contents of Stephen Shapiro's Best Practices Are Stupid. I envisioned seeing such tips as thinking outside the box, as that is a commonly used phrase. But, what caught my eye was Shapiro's tip to consider hiring people you don't like, and he also suggests "not" thinking outside the box! I was so curious to learn Shapiro's viewpoint on this that I requested to review his book and find out for myself the advantage of taking this advice.