Do you have a Web site? Do you offer a search function? Are you collecting analytics on the search? If you answered "yes" to the first two questions and "no" to the last one, continue reading. For the rest of you, this review is optional! Targeted to user experience professionals (content strategy, information architecture, design strategy, or usability), Search Analytics for Your Site provides you with the tools to improve your search. Even if the word "analytics" scares you—Louis Rosenfeld provides step-by-step techniques for understanding what your customers are looking for on your site and how to make your site search more effective for your customer groups.
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