Design Matters: An Essential Primer

摘要

Overwhelming is the word I would use to describe Design Matters: An Essential Primer. The sheer weight of the book, number of examples, and sort of "in your face" design of each page made me a somewhat timid reader. When I glanced at the table of contents, however, I was pleased to see the three distinct phases of design (planning, creating, and implementing) addressed for brochures, logos, packaging, and portfolios. The information is priceless as each page addresses a crucial aspect of design and puts that concept in context by referring to and thoroughly explaining a contemporary example from some of the top design and advertising names all over the world. One problem, though, is that the bold and usually up close photos of the examples took over the page, so I had to, basically, force myself to read the text because my eyes were constantly drawn to the adjacent page or to one of the photos.