The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

摘要

In The On-Demand Brand, Rick Mathieson argues that the way for marketers to succeed in the ever-changing digital climate is to innovate, not duplicate. Drawing from his experience as the vice president and creative director for Creative: Advertising & Interactive Media in Silicon Valley, Mathieson's 10 rules for digital marketing center on the premise that companies must know their customers to decide which of the current digital trends, or which future trends, might provide the most benefit to the company and the consumer. Mathieson supports each of his rules with case studies and examples from top companies that are currently using digital marketing in creative ways and concludes each chapter with an interview of a leading digital marketer discussing their successes.