Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

摘要

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content is about writing for the Web. More specifically, it provides guidance on creating content that is relevant for a specific audience that comes to a Web page directly through a search engine. Authors James Mathewson, Frank Donatone, and Cynthia Fishel, who work in various marketing and brand communications capacities at IBM, have extensive experience in attempting to zero in on the specific content that will engage potential customers, and they share their ideas on methods for creating that content, with an emphasis on content for marketing Web sites.