Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts

摘要

Robert S. Frey knows proposals and knows the current fiscal climate in which businesses, particularly small businesses, are trying to win work. This sixth edition of Successful Proposal Strategies for Small Businesses is updated to address the decline in federal government spending. It is also updated to more fully address the "important human and organizational dynamics related to the proposal life cycle that contribute directly to winning new contracts" (p. ⅹⅹⅰ). That is, Frey addresses the all-important people aspect of proposal work and the all-important cultural aspect of small organizations trying to strategically align themselves to win big work.