Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

摘要

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is a well-thought out book on content marketing, or creating a narrative for a brand. The book guides you both through the history of the concept through to present thoughts and industry leaders. Examples of every concept are supplied, including Web links, for every section. While it is not possible to cover every element of a good strategy for a specific business in this book, it does show the most important elements and even gives some tools on how to analyze your business and get what you need for a complete content marketing plan.