The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

摘要

There've been several books on storytelling, but none that have drilled so deep. As an organizational consultant, Simmons helps organizations communicate effectively with storytelling. Of course, Simmons's focus is on speaking rather than writing. And face-to-face has so many more communication channels than writing.In her book, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling, stories are in. Of course, they've been in for 2000 years. But only in the last 10 years or so have they broken out of the cradle of mythology, religion, and fiction writing, and entered the world of business-even for data presentation.