Big Data, Analytics, Cloud Computing Needed To Meet Consumer Demand For Personalization

摘要

A new IBM study of more than 30,000 global consumers shows that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32 percent would share their social handles with retailers.