Visibility in real time often remains as a nice-to-have rather than a must-have - a bit like a gleaming new office or a pricey client lunch. You know it's most likely having a good effect on business, but the tendency is to regard it as an ineffable benefit that can't be measured. This is old thinking and it's largely wrong. Further, allowing a belief that you can't put hard figures against the benefits of a real-time shipment visibility system to prevent you from implementing one is likely to put you at a disadvantage against your competition. That's because it's increasingly clear that improved visibility leads directly to better customer service - one of the strongest competitive differentiators out there now.
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