Exploring hotel renovation in large hotels: a multiple case study

摘要

Purpose - This paper aims to explore the extent of the use of hotel renovation as a product development tool in the hospitality industry. It aims to gain an understanding of the nature of renovation within the context of large hotels. Design/methodology/approach - The approach is a multiple case study of five star hotels in Egypt. A sample of nine hotels was selected. Findings - The results reveal that Egyptian five star hotels use renovation to achieve different aims and goals. Surprisingly, the cases indicate that Egyptian five star hotels still use renovation as a reactive rather than proactive property management tool. The study suggests that renovation was found to be most successful in organisations that have clearly stated renovation strategies, a good relationship between the managing and owning companies, sufficient funds, and greater customer involvement. Research limitations/implications - While the findings may be applicable to hotels other than five star and located in other parts of the world, further research would be required to conform this. Practical implications - The paper will be useful to hotel groups, or those advising such clients who are considering renovation of luxury hotel accommodation. Originality/value - Results are discussed in the context of theoretical and empirical work on renovation, and product development.