A DATA-DRIVEN APPROACH TO THE PANDEMIC

摘要

As the business environment grows more complex and the velocity of change increases, leading organizations are accelerating their digitization journeys to shore up foundations for data analytics. The race for the adoption of data analytics has been under way for years, but strengthened digital disruptors such as technological advancements and improved data accessibility, when paired with the COVID-19 pandemic, have, in just a few short months, catapulted an increasingly data-driven world forward a few years to data reliance and optimization. COVID-19 has cast a nearly insufferable strain upon every facet of our society, undoubtedly influencing the way we will live, interact, and conduct business for decades to come. And, in a time when agility and resilience are necessary norms, companies that had already embraced data analytics found themselves positioned to combat the disease and its consequences with data. It has never been more urgent for businesses to adopt data analytics. Insights from data analytics are required to surpass, or, in some instances, merely remain on par with, competitors. Companies leveraging data analytics in response to the pandemic have already progressed along the path to digitization by establishing a data ecosystem-the infrastructure, applications, and analytics needed to drive business intelligence, generate insights, and inform strategic decision making. When overlaid with data governance, these businesses are able to benefit from the integration of data from multiple platforms and implement digital strategies that include data lakes, cloud computing, the Internet of Things (IoT), Big Data, and natural language processing, among others.