Adding value: the case for better business: putting legacy at the heart of commercial strategy makes everyone a winner

摘要

Recently the London Times covered the launch of a new management development initiative whose central idea could help redefine business strategies in the twenty-first century. "Legacy Together" enables business managers to work with and learn from commercially successful social enterprises, and some of the world's most influential business organisations are looking at it closely. But what exactly is "legacy", and how can it make a business more successful?rnLet me take you back to July 2005, when London secured the 2012 Olympics. Paris had been hot favourites. But London stole the show - the greatest show on earth. Why? Was it the competition venues? London's traditions? Athlete accommodation? Transport arrangements? Security even? No, none of the above.rnAt the "Legacy Together" launch Ben Hunt-Davis, Olympic gold medallist and British Olympic Association Programme Manager for 2012, showed how the London bid was successful because of what it committed to create for the next generation. London's Olympic success with the IOC is a classic example of how a legacy-driven agenda can make the difference in closing a sale - and win a multi-billion pound contract.