International sport marketing

摘要

One estimate has put the sport industry's global worth at $141 billion. You might well wonder how anyone can come up with such a precise figure, but no one can possibly dispute sport's importance as a money-raiser. As a business, sport offers massive potential for revenue generation for all the parties involved. Communications experts Michael Goldman and Kate Johns have observed that the business of sport is a "significant economic sector at the individual, organizational and national levels and is an important contributor to economic activity and wealth creation".