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Aesthetics as Weapons in the “War of Ideas:” Exploring the Digital and Typographic in American Conservative Web Sites

机译:在“观念之战”中将审美作为武器:探索美国保守网站的数字和印刷形式

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摘要

Through a rhetorical analysis of three conservative Web sites, this essay explores how media aesthetics relate to political struggle, particularly within today's information economy. A Burkean reading reveals how selected sites exploit the digital aesthetic to promote identification; and, following the historical analogue of yellow journalism, position their users as activists against a “dominant liberal media.” Yet, by presenting themselves as “yellow” activists, conservatives risk alienating traditionalist patrons who value truth and authority. The essay considers how David Horowitz's FrontPageMag.com promotes identification by blending yellow spectacle with typographic austerity, uniting the conservative movement on-line. By conducting close readings of Web site aesthetics, the essay concludes communication scholars may further develop the meaning of “interactivity,” particularly as it assists political movements.
机译:通过对三个保守网站的修辞分析,本文探讨了媒体美学如何与政治斗争联系起来,尤其是在当今的信息经济时代。 Burkean的读物揭示了选定的地点如何利用数字美学来促进识别;并且遵循黄色新闻的历史相似性,将其用户定位为反对“主流自由媒体”的激进主义者。然而,保守派冒充“黄色”激进主义者,可能会疏远重视真理和权威的传统主义者。这篇文章考虑了戴维·霍洛维茨(David Horowitz)的FrontPageMag.com如何通过将黄色眼镜与印刷紧缩相结合,将保守运动在线结合起来,从而促进身份识别。通过仔细阅读网站美学,文章得出结论,传播学者可以进一步发展“互动性”的含义,特别是因为它有助于政治运动。

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