2/3 of surveyed marketers see a need for 'Data Scientists'

摘要

Aprimo~®, have revealed that big data management is a critical point of concern for today's marketers. Aprimo used audience polling at its 2012 Marketing Summit in Las Vegas earlier this year, and some 500 Summit audience members voted in real time on a wide range of questions. Many of the polls conducted confirmed prominent theories, while others unearthed surprising findings.