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Book of the month

机译:本月书

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Sealink was synonymous with ferry travel around the British Isles. Sealink and Beyond looks back at this famous business from 1969, through privatisation and hostile takeover, until 1995 when the name was quietly dropped, and must be the best Sealink book ever written. Providing a full operational history, the book places Sealink in the context of an era of rapid change. From the after effects of Beeching to the Irish troubles, the Falklands War and Thatcherite privatisation, the Sealink story was heavily shaped by political, economic and social considerations. In this outstanding 256-page hardback book, well produced, researched and written, the authors have made extensive use of the archive material about Sealink and found considerable never before seen material. This includes information about the formation of the company, the design ethos of the ships, the brand identity and the takeover. Interesting details are included about the privatisation of Sealink and how the many bidders were whittled down to the last one. Other aspects of the company which are explored include marketing, the experience of the passenger, port operations and cruises. With the former Sealink fleet now dispersed around the globe, the authors have tracked the surviving ships and collated an up to date illustrated fleet list. The book benefits from a large number of fine pictures, many of which are in colour.
机译:Sealink是不列颠群岛周围轮渡旅行的代名词。 Sealink and Beyond通过私有化和敌对收购从1969年开始回顾这一著名的业务,直到1995年该名称被悄悄删除之前,它必须是有史以来最好的Sealink著作。提供完整的运营历史,这本书将Sealink置于瞬息万变的时代。从比奇的后遗症到爱尔兰的麻烦,福克兰群岛战争和撒切尔人私有化,Sealink的故事在很大程度上受到政治,经济和社会因素的影响。在精心制作,研究和编写的这本出色的256页精装书中,作者广泛使用了有关Sealink的存档材料,并发现了许多前所未有的材料。这包括有关公司组建,船舶设计精神,品牌标识和收购的信息。有趣的细节包括Sealink的私有化以及如何将许多竞标者缩减到最后一个。公司的其他方面包括市场营销,旅客经验,港口运营和邮轮旅行。随着以前的Sealink船队现已遍布全球,作者追踪了幸存的船只并整理了最新的插图船队清单。这本书得益于大量精美的图画,其中许多是彩色的。

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    《Ships monthly》 |2015年第7期|64-64|共1页
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