Dr. Hanley Receives Bob Graham Award For Semiconductor Equipment And Materialsmarketing And Sales Excellence

摘要

Dr. Peter Hanley, a director of MKS Instruments, Inc. and former president of Novellus Systems, Inc., is the recipient of the tenth annual Bob Graham Award for outstanding contributions in semiconductor equipment and materials marketing. The award was presented to Dr. Hanley during a reception at the SEMI International Trade Partners Conference on November 4, 2008. Dr. Hanley was nominated for the development of many original marketing and sales concepts (still implemented today) that have led directly to significant revenue and market share gains for the companies he served. One of Hanley's noted accomplishments was helping to keep Moore's Law on track through the introduction of the "pay for performance" and "performance guarantee" business models, which changed the dynamics between customers and suppliers and expanded the served available market (SAM). In addition, Hanley was early to recognize the importance of the transition from aluminum to copper, and was instrumental in initiation and implementation of strategic technology and marketing programs in his company, effectively introducing copper two generations earlier than the ITRS predicted.