Apple product fever

摘要

Mapping the contagious spread of Apple products in a communication network reveals that Macolytes constitute a "social network monster." Using datasets from the telecommunications provider Telenor, Pal Roe Sundsoy of the Norway-based company and colleagues examined user adoption of the iPhone, the iPad 3G, a videophone product and the Doro handset, a cell phone favored by the elderly. The team found that people are 14 times more likely to have an iPad if they have one friend who has one. With two iPad friends, that probability jumps to 41 times more likely and with three friends, to 96, Sundsay reported May 31. Doro users, however, were not highly linked.