Implications of Intuition for Strategic Thinking: Practical Recommendations for Gut Thinkers

摘要

Individuals, decision makers, and managers engage in combinations of strategic thinking and intuitive thinking virtually all the time. They do this whether or not they are attempting to utilize a rationally-based analytic system or one based on pure intuition. The difficulty is that most individuals do not realize how easily they move from one framework to the other and back. The question is not what people really do but how might they do what they do better. Better decisions require better processes and also an acknowledgement of the processes that are actually being used by the decision maker. In much the same way that physicians acknowledge that intuition plays a significant part in diagnosing patients, managers should acknowledge that their intuition plays an important role in how they perceive and respond to business problems.