Because we're worth it

摘要

A priority of the Institute's five year 'Leading Architecture' scheme is client engagement: we will stimulate demand for architecture that delivers economic, social, and environmental value. It has three objectives: develop a coherent and effective programme of client support and influence; gather and share evidence-based data and examples that demonstrate to clients how working with architects achieves better outcomes; provide members with researched insights into the changing needs of major categories of clients so members can shape their services accordingly. We have made a good start with the establishment of the RIBA for Clients initiative and the appointment of Linda Stevens as head of client services, and a strategy which Council debated in September. But what does this mean in real terms?