Response Magazine's Seventh Annual

摘要

Heading into 2003, direct response television (DRTV) is on the verge of a series of revolutionary changes that will build the profitability of the industry as well as the reputation of its leaders. For decades, DRTV has been a strong niche in the advertising world, selling many successful goods and services via infomercials and short-form spots. Now, as traditional brand marketers begin to look even harder for ways to quantify success, and as interactive television (ITV) technology begins to enter American households, DRTV advertisers hold the answers these groups are looking for in trying to reach the widest audience.