Private Consumer Protection Actions May Pose as Much Risk as Government Enforcement

摘要

As members of an industry mired in government regulation, direct response marketers understand that a single, significant misstep may lead to an investigation or (even worse) a lawsuit brought by the government. Fail to adequately substantiate the advertising claims about your new weight-loss dietary supplement? The Federal Trade Commission (FTC) may want to have a word with you. Oversell your latest invention's ability to relieve pain? That may be the Food & Drug Administration (FDA) knocking at your door. Ignore consumer complaints or mishandle customers' purchasing transactions? The next call may be from a dismayed attorney general.