Steve Netzley is the CEO of Carlsbad, Calif.-based Euro RSCG Edge, one of the DRTV industry's longest-running and largest agencies. For nearly a quarter century, the Edge team has expanded from its humble beginnings by maximizing its expertise and technological know-how to serve clients from the traditional DRTV space to some of the largest traditional brand advertisers now using direct response. Recently, we chatted with Netzley, a member of the Response Advisory Board, about the past, present and future of the agency and the DR business.
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