Programmatic TV Budgets to Rise to 17% of Total by 2019

摘要

A new report from IPG Mediabrands' Magna Global predicts that programmatic TV - which includes both audience buying and household addressable - will represent 4 percent of TV budgets in 2015 before climbing to 17 percent by 2019. Within four years, marketers will spend more than $10 billion on programmatic TV, up from about $2.5 billion this year, the report estimates.