Factors driving and hindering business model innovations for mobility sector start-ups

摘要

In cities around the globe companies are starting to provide alternative forms of transport. These include micro-mobility, bike sharing, Mobility-as-a-Service and autonomous vehicles. One of the challenges of these businesses is to design and innovate business models that are able to extract value from providing their services. This study analyses the internal and external factors that influence business model innovation within mobility sector startups. The factors are identified and analysed using in-depth interviews with mobility sector players. The results indicate that client/customer influence, legislation and the partners of the businesses are experienced as external influencing factors of business model innovation, whilst the firm's societal impact vision, a dedicated employee responsible for looking after business model innovation, the decision making structure and internal use of technology are experienced as internal influencing factors of business model innovation. These findings are relevant for both firms and policy makers as it allows them to understand what factors help drive innovation in the mobility sector.