Online Textbook Marketers Studying Remedial Tactics

摘要

By some measures, this should be the "junior year" for online booksellers specializing in text-books and campus-related products and services. A slew of ventures - led by VarsityBooks.com and eFollett - matriculated into the sector two years ago (REC, Aug. 24, 1999, p. 5). Quite a few already have flunked out, and others have done the business-model equivalent of changing majors -i.e., overhauling their approach to the business.