Larger Online Ads Are Better For Branding, Several Reports Find

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Larger Online Ads Are Better For Branding, Several Reports Find

机译：几份报告发现，较大的在线广告更适合品牌推广

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When it comes to online branding, marketers should heed the old adage of bigger actually is better. According to a new study commissioned by the Interactive Advertising Bureau (IAB), larger ads are more effective at gaining brand awareness among online consumers.

机译：当涉及到在线品牌推广时，营销人员应该留意“越大越好”的古老格言。根据互动广告局（IAB）委托进行的一项新研究，大型广告在提高在线消费者的品牌知名度方面更为有效。

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《Report on Electronic Commerce》 |2001年第14期|p.1-214|共3页
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中图分类无线电电子学、电信技术;
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Larger Online Ads Are Better For Branding, Several Reports Find

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