Cable Commerce Services Abound Behind the Scenes

摘要

The cable television industry's ongoing schizophrenia toward interactive shopping lurked just below the surface at the National Cable and Telecommunications Association's (NCTA's) annual convention and trade show in Chicago, 111., last week. Television commerce (T-commerce), so loudly touted at industry events earlier this year (REC, Jan. 16, p. 8) was barely mentioned at this show, largely because its major cheerleaders -vendors promoting T-commerce technology, such as Commerce TV, Inc., and RespondTV Corp. -have hit hard times.