Banks Said to Be Preferred Providers of E-Wallets

摘要

Experienced online consumers with e-wallets would prefer to get this technology from their financial institutions, according to a recent study commissioned by MasterCard International. Therefore, the card association encourages issuers to enhance relationships with cardholders and reinforce their brand images. The study, "Understanding the E-Wallet User: A Market Research Report," also states that users of issuer-provided wallets spent more money online and were more loyal to the cards associated with their issuer-provided wallets.