Anyone who wants to manufacture and market a product1 knows that the product must hold value for others who would want to use it. However, creating value for someone else never seems to be simple. In addition, those who attempt to create the value naturally want something in return so they can continue to create the product.Creating value is never a one-way street. At least two parties are involved: one who creates value, and the other who is willing to pay money for this value. But what is this person actually paying for? What is of value in that product that he or she is willing to pay for?The value of a product is represented by its qualities and characteristics that fulfill certain requirements and expectations of relevant stakeholders, such as users, end customers or regulatory authorities.This means that creating value is a matter of creating value with quality. In other words, creating the right characteristics that consider the requirements and expectations of ali relevant stakeholders.
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