Successful organizations now more than ever recognize the importance of strategic planning in achieving desired business results. Companies clearly have a competitive advantage when they can develop an effective strategic plan. As the saying goes, "If you don't know where you are going, any road will take you there." The quality revolution of the 1990s elevated the importance of quality considerations in strategic processes. Policy development, goal setting and the use of implementation plans for effective deployment are critical to the management of quality.
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