Business is Hard ... Failure is Optional

摘要

Although the title and publisher of this slim volume points to CEOs as its target audience, Khoury recommends it to others involved in business and to entrepreneurs. He includes a short test in the preface to determine who might benefit most from the content.rnWhile the subtitle mentions choices and challenges, these are one in the same-rnchoices made will be challenges, and challenges present choices. The author deals with expectations and goals in several chapters. Remembering that expecting things to be easyrnmakes them harder is good advice for anyone.rnImportant ideas highlighted in specific chapters and woven throughout the narrative of the book are judgments and decision-making, and identifying and managing during a crisis. Clearly, this book is timely in the midst of an economic recession.