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摘要

Davenport's career as a thought leader and business process analyst allows him to continue pushing the envelope by identifying trends in big data and integrating those with a future. With corporate backing, he formed the International Institute for Analytics where extensive research is performed to understand big data, its impact and current position in the industry. The book is divided into five parts consisting of 18 chapters. The book starts with an overview of big data and proceeds with applications, technologies, the human side and case studies. Big data are characterized as "data that are either too voluminous or too unstructured to be managed and analyzed through traditional means." This is a challenge and an opportunity to get a complete view of your customers by linking and projecting needs from computer clicks.