Editorial

摘要

Welcome to Volume 17 Issue 4 of Qualitative Market Research: An International Journal! Whilst as Editor I would not normally make such an upfront declaration of a particular issue, this issue is particularly relevant for myself. Why? Because it represents the anniversary of my first year as Editor of this journal, whose four issues I have overseen. And what a year it has been! During this period, we have not only increased the number of people submitting papers to our journal but also the number of people willing to review for us as well. I send them all a big thank you. During this time, we have also seen an increase in the quality of papers submitted and equally an increase in the quality of our reviews. I am sure the coming years will be equally exciting as the journal pursues its ambitions to become a first choice destination for high-quality qualitative marketing research.