We were pleased to invite contributions to Qualitative Market Research: An International Journal on the topic of advancing branding research with a strong qualitative emphasis. The special issue was supported and encouraged by the then General Editor for QMR, namely Len Tiu Wright. Papers went through a rigorous blind-refereeing, reviewing process. Thus, we are particularly grateful for the time and care that reviewers have put into the process. We thank them for this significant contribution. In all cases, papers were revised at least once and usually twice, based on the guidance of the reviewers. Based on the reviewer feedback some papers were eliminated at each stage of the reviewer process, after the initial submission and in two cases, after the first revision. In the end four papers are included in the special issue.
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机译：我们很高兴邀请您对定性市场研究做出贡献：《国际期刊》以推进定性为重点的品牌研究为主题。当时的QMR总编辑Len Tiu Wright支持并鼓励了这一特刊。论文经历了严格的盲审，复审过程。因此，我们特别感谢审稿人投入的时间和精力。我们感谢他们的巨大贡献。在所有情况下，根据审稿人的指导，至少对论文进行一次（通常两次）修订。根据审阅者的反馈，在初审提交后，在审阅者过程的每个阶段都淘汰了一些论文，在第一次修订后有两种情况。最后，这期特刊中包含了四篇论文。
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